NBC Universal Director of Sales Marketing, CNBC in Englewood Cliffs, New Jersey
Job Number 34532BR
Job Title Director of Sales Marketing, CNBC
Business Segment CNBC
Sub-Business CNBC Digital
Posting Category Marketing
About Us NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
About CNBC: With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD, CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 371 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.
CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.
Career Level Experienced
Country United States
State/Province New Jersey
City Englewood Cliffs
CNBC is seeking a high-performing individual to help drive our events business. We’re looking for a dynamic team player who will thrive in a fast-paced, hardworking entrepreneurial atmosphere.
As a Director of Sales Marketing, you will help to drive and execute events marketing strategy for the global leader in business news and money-themed content. You will partner with the events sales leadership, events editorial leadership and ad sales teams to determine client needs that align with brand strengths to co-create marketing strategy and tactical execution thereof. You will create and provide sales with the messaging, knowledge and tools needed to close sponsorships and cross-platform deals. You will participate as a thought leader who has a keen understanding of industry trends and key influencers.
Produce and maintain all general conference sales collateral, including presentations, sell-sheets, mailers, the media kit, and e-blasts
Partner with ad sales and integrated marketing to respond to event-focused RFPs and create custom proposals for clients
Write and design sponsor recaps for all events to articulate client ROI and emphasize quantitative success from events
Maintain regular communication with the global ad sales and integrated marketing teams to ensure they are up-to-date on conference sponsorship opportunities and organize all conference sales trainings
Attend and participate in client meetings and pitches
Develop sponsor activation ideas for proposals in coordination with the event production team
Work with ad sales to ensure a smooth transition of sponsors to the event production team post-sale
Work directly with sponsors along with sales rep on all aspects of their activation to ensure expectations are met
Ownership of sales marketing strategy, initiatives and collateral for CNBC Events, including content on the CNBC Events marketing website, videos / sizzle reels and coordinating with the social media team
Develop CNBC Events’ sponsor social media strategy and execute all campaigns, including writing posts, overseeing sponsor integration, and tracking/analyzing social activity
Project manage all sales marketing videos, working directly with the creative and production teams on storyboards, shoots, and editing
Support audience development team with recruitment initiatives by assisting with copy-writing and ensuring that a strong brand identity is maintained across their promotional channels, including email campaigns, invitations, and print/digital ads
Ensure event ROI is measured for all stakeholders by helping to create attendee surveys
Integral member of the CNBC events team, participating in team-wide meetings, trainings, and retreats
Collaborate with internal stakeholders to develop new event properties that align with CNBC editorial priorities and revenue goals
Assist in the production of event creative briefs to ensure the sponsorship and brand marketing perspectives are represented in the vision for each
Staff various events, supporting on-site as necessary
· 6 years of experience in sales marketing with a focus on events, especially with B2B and thought leadership focus within the following industries: Media, Digital, Entertainment.
· Must be willing to work in Englewood Cliffs, NJ—perks include free shuttle, free gym, dry cleaning/shoe shine services, full-service cafeteria, food trucks, and more!
· Experience working successfully in a matrixed environment
· Experience leading and executing strategic plans
· Experience operating within cross-functional teams
· Superior strategic and analytical skills
· Excellent communication skills; ability to communicate complex concepts in a simple manner
· Interest and knowledge of digital technologies and current design tools
· Intellectual curiosity about and passion for media/entertainment
We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.