NBC Universal Marketing & Promotions Manager in Las Vegas, Nevada

Job Number 35193BR

Job Title Marketing & Promotions Manager

Business Segment Owned Stations & Affiliate Relations

Sub-Business NBCUOTS - TLM KBLR

Posting Category Marketing

About Us NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

Telemundo Station Group, part of the NBCUniversal Owned Television Stations division of NBCUniversal, is comprised of 17 local television stations in the U.S. and Puerto Rico. Producing and broadcasting more than 7,000 hours of unique and relevant local content each year, including award-winning news, public affairs, and entertainment programming, Telemundo Station Group serves Spanish-speaking viewers in the metropolitan areas of Los Angeles, New York, Miami-Fort Lauderdale, Houston, Dallas-Fort Worth, Chicago, San Francisco Bay Area, San Antonio, Phoenix, Harlingen, Fresno, Denver, Philadelphia, Las Vegas, Boston, Tucson and Puerto Rico. In Addition, Telemundo Station Group operates TeleXitos, the national multicast network that offers viewers popular action and adventure television series and feature films in Spanish. The group also provides support to 53 Telemundo affiliates across the country and manages dedicated local websites and applications, as well as a robust digital out-of-home operation.

Career Level Experienced

Country United States

State/Province Nevada

City Las Vegas

Responsibilities

KBLR Telemundo Las Vegas is looking for a Marketing and Promotions Manager to develop marketing strategies and plans to define the brand, build awareness and drive viewership of KBLR Telemundo Las Vegas.

Responsibilities include:

  • Develops and provides strategic direction on all advertising and brand partnerships to align with overall station goals and maximize the Telemundo Brand.

  • Utilizing quantitative and qualitative data, collaborates.

  • Collaborates with Cross-functional with cross functional teams to build and develop organic growth initiatives.

  • Enhance / leverage relationships (Internal and External) to identify and activate opportunities.

  • Coordinate local station campaigns, supporting the Station, Station Group, Network initiatives and specials.

  • Serve as key interface with Network departments such as: Research, Entertainment, Sports and News divisions, Digital, and Sales to identify and build advertising strategies and brand extensions.

  • Create, Produce, Plan, Organize, Write, Shoot, Edit and Execute exceptional (on and off-air) promotional, marketing and branding (local & network) campaigns.

  • Produce News/Sweeps/Image Campaigns.

  • Daily placement/control, of promo/psa inventory of on-air logs.

  • Design, order and maintain promotional premiums.

  • Plan, organize, staff and execute Station/Client/Network events, festivals, concerts, health fairs, etc.

  • Oversee, control and maximize marketing, promotions and advertising budgets

  • Support sales teams with creative as well as help pitch, brainstorm, plan, and execute client needs.

Qualifications/Requirements

  • A minimum of 3 years of strategic planning and/or strategic marketing and promotions experience.

  • Bachelor's Degree (Preferably in marketing, advertising, communications or finance).

  • Bi-lingual (English and Spanish).

  • Previous management experience required.

  • Extensive Knowledge of Las Vegas Hispanic market.

  • Media sales knowledge and understanding.

  • Must be a self-starter, highly organized with the ability to multi-task.

  • Strong non-linear editing portfolio and visual communication experience.

  • Intermediate to advanced proficiency with MS Word, Excel, and PowerPoint software.

  • Adapts to change rapidly, handles multiple assignments well, functions well under pressure, and re-prioritizes quickly without compromising quality.

  • Pays close attention to detail and accuracy.

  • Strong problem solving and troubleshooting skills.

  • Possess a professional approach, proven good judgment and high ethics.

  • Must be able to lift up to 40 pounds, stoop, clean, bend, and reach with hands and arms.

  • Ability to understand big picture trends.

  • Ability to negotiate.

  • Ability to successfully build positive client relationships.

  • Must be able to work from KBLR, Las Vegas NV Station.

  • Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program.

Desired Characteristics

  • Proficiency in creative software tools such as: Final Cut Pro, Adobe Photoshop, Adobe® After Effects, Adobe Illustrator, Adobe Audition and Cinema 4d.

  • Successful candidate is highly organized and excels at planning and executing.

  • Excellent communication skills.

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