NBC Universal Marketing Executive - Trade in London, United Kingdom

Job Number 34565BR

Job Title Marketing Executive - Trade

Business Segment Parks & Resorts

Sub-Business International Parks & Resorts

Posting Category Theme Parks – Park and Resort Operations

About Us Universal Parks & Resorts has created some of the world’s most popular entertainment vacation destinations. Each year, millions of guests visit Universal’s theme parks in Florida, California, Singapore and Japan to experience thrilling, world-famous attractions that combine the world’s most beloved stories and characters from film and television with innovative ride and show technology. Universal Studios Singapore and Universal Studios Japan offer rides and shows that represent the best of what Universal theme parks offer. Universal Studios Singapore opened in May 2011 and is located within Singapore’s first integrated resort, Resorts World Sentosa. Universal Studios Japan opened in Osaka in 2001 and hosted 11 million guests in its first year.

Career Level Experienced

Country United Kingdom

State/Province - -

City London


Position Purpose

To increase consumer and trade awareness of the Universal Parks & Resorts brand and portfolio positively affecting levels of pre-sold ticket and resort hotel purchase made via selected trade partners

To deliver, with a high degree of accuracy, effective and innovative multi-media trade and trade to consumer marketing campaigns featuring Universal’s theme parks and resorts

Working to deadlines and budget, manage varied trade (B2B) and trade to consumer (B2B2C) projects to deliver accurate and compelling brand representation by means of proactive liaison and communication with trade partners, agencies, and internal stakeholders including head office personnel in Orlando

Drive positive return on investment by constantly adapting initiatives to incorporate changes within audience, market and media environments


Key Responsibilities

Research and market analysis

• Analyze and interpret previous campaign insight

• Analyze and interpret audience, media and market based data

• Proactively seek out general trade, consumer and media trends

• Incorporate learnings within campaign development process

Campaign Development

Based on approved budgets, timelines and required ROI:

• Liaise with Marketing Program Manager, relevant Sales Teams and selected trade partners to develop and agree annual plans to include a relevant range of trade and trade to consumer initiatives

• Develop campaign schematics to include objectives, mechanics, timescales, budget and value to business

• Create and implement critical paths in order to manage and deliver campaigns to deadline

• Brief trade partners and agencies to produce creative and collateral to specification within agreed budget

• Liaise with relevant stakeholders to ensure adherence to Universal brand guidelines, legal requirements and Licensed Partner obligations

• Deliver activity to market, to budget and deadline

• Provide post campaign analysis and interpretation, defining delivered value and ROI

Relationship Management

• Develop vibrant and proactive relationships with both internal and external partners, suppliers and stakeholders

• Assist Universal Orlando personnel in the delivery of marketing activities, ensuring collateral is relevant for the origin markets

Key Projects & Relationships

• Implement joint marketing campaigns and activities ensuring accurate and approved Universal brand representation in trade partner brochures, websites and other creative including digital, OOH, CRM, ECRM and POS environments

• Responsible for timely sourcing and distribution of appropriate marketing assets including copy, images, video content and brand guidelines

• Responsible for the timely delivery of all elements of UOR Trade Media marketing campaigns to include media purchase, creative development and subsequent review as required

General Team Support/Ad hoc

• Update and distribute weekly activity and statistical reports

including online visitation and bookings

• Prepare and maintain grids to monitor partner brochure and website content and creation, and campaign activity

• Track and monitor in-market trade partner marketing activity

• Co-ordinate and attend team and 3rd party meetings as required

• Represent the company and brand at travel trade partner functions when required

• Ensure efficiency of marketing department, adhering to internal housekeeping procedures, maintaining internal folders with latest assets, creative copy, footage as well as brand guidelines in line with Orlando parameters

• Willingness and flexibility to adapt to new challenges and changes to the role

Business Experience/Education/Skill Requirements

• Previous experience of working with licensed partner property

• Previous experience of trade and trade to consumer campaign delivery

• Creative acumen and attention to detail

• Strong team player with ability to build effective relationships quickly

• Demonstrable experience of problem solving and decision making

• Ability to prioritize workload effectively and meet deadlines

• Ability to analyze and present statistical data using spread sheets

• Experience of working within the Travel Industry/Entertainment Industry

• Excellent written and verbal communication skills

• Excellent knowledge of Microsoft Office systems

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