NBC Universal Analyst, NBC News Digital in New York, New York

Job Number 33991BR

Job Title Analyst, NBC News Digital

Business Segment NBC News Group

Sub-Business News Digital

Posting Category Digital Media

About Us NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to networks, a premier motion picture company, significant a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

Career Level Experienced

Country United States

State/Province New York

City New York

Responsibilities

This role is within the NBC News group and you should apply if you are creative, insightful and passionate about understanding our consumers and how we provide value to them. Our goal is to assist our internal team members including editorial, product and business to make informed data driven decisions. We do more than report numbers, we have to uncover and report the story that's hidden from plain sight.

The job reports to the Sr. Director of Insights, and requires you to be comfortable working independently as well as part of a larger team. You must be comfortable analyzing quantitative and qualitative data sets and weave them together to provide a deep understanding of NBC News consumers. You must thrive in a collaborative team environment while helping to build out processes, frameworks and best practices.

The Digital Insights Analyst is responsible for understanding and advancing the company’s knowledge of customer behavior through quantitative and qualitative analytics in order to develop strategies and recommendations to inform editorial, product and business objectives for specific customer initiatives. The expectation is that this individual will become an expert on the "Voice of the Consumer" by developing and disseminating customer insights and analyses that support the needs of our internal customers (Editorial, Product, Business).

Job Duties

  • Assist the Assistant and Senior Digital Insights Manager execute both against the project backlog.

  • Understand, set up and assist in running both quantitative analysis and qualitative research campaigns

  • Work with other Analytics and Insights team members to coordinate needed data for cross functional projects

  • Foster ongoing communication to understand and anticipate the needs of internal clients based on their upcoming priorities

  • Become a subject matter expert to drive understanding of internal data and tools, vendor relationships and overall best practices

  • Analyzes customer data to create customer profiles, segmentation, and trending analyses

  • Provide internal business partners with accurate and pertinent customer insights that enhances and guides effective decision making

  • Works closely with technical colleagues to understand what if any gaps exist in data and existing tools and work with technical team members to document requirements for future implementation

Qualifications/Requirements

Basic Qualifications

  • Bachelor’s degree in Statistics, Business, Economics, Data Science or comparable

  • Minimum 2 years analytic experience with Adobe reporting suite and other industry analytics tools a necessity

  • Strong and creative analytical thinker. Our goal is to tell a story through data not just present numbers and charts.

  • Ability to communicate with all levels of the business, prioritize & manage assignments to meet deadlines and establish solid relationships.

  • Advanced proficiency in Microsoft Word, Excel, PowerPoint

  • Entrepreneurial; ability to drive forward with goals independently

  • Ability to prioritize time and work in a fast paced environmentAdditional Job Requirements

  • Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered

  • Must be willing to work in New York

Desired Characteristics

Desired Qualifications

  • Experience working in an Agile/Kanban environment

  • Proficiency with statistical software (SPSS or SAS preferred)

  • Qualitative research experience

  • Experimental test design (A/B split, multivariate testing) experience

  • Master’s degree a plus

  • Strong listening + presentation skills are a plus

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