NBC Universal Campaign Manager, Audience Studio in New York, New York

Job Number 34085BR

Job Title Campaign Manager, Audience Studio

Business Segment Ad Sales

Sub-Business Ad Sales Business Operations & Strategy

Posting Category Sales

About Us NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

Career Level Experienced

Country United States

State/Province New York

City New York

Responsibilities

Responsibilities

We are in the business of leveraging vast amounts of consumer and viewership data to change how traditional (linear) TV and digital advertising impressions are packaged, sold, planned, delivered, optimized and measured for clients. If you are looking to join a small, agile team of disruptors looking to shape the convergence of traditional TV and digital advertising, look no further! NBCUniversal is looking for passionate, results-oriented and motivated self-starters to support innovation in our new Audience Studio. Audience Studio is the collection of all of NBCU’s data-driven, cross-portfolio and cross-channel advertising products.

Areas of responsibility include, but are not limited to:

• Build optimized media plans and steward accordingly

• Become an expert user of NBCU’s ad optimization tool(s) and data assets and leverage them to craft consumer audience target segments.

• Interface with internal and client teams to obtain and manage deliverables throughout the pre- and post-launch process

• Implement and launch plans according to client and internal requirements and goals

• Work with NBCU Inventory Planning and Pricing teams to obtain recommended inventory

• Provide analytics and measurement support from ad targeting through to impact/ROI analyses

• Troubleshoot campaign and tool errors and performance issues

• Contribute to the development of new ad targeting and measurement solutions by providing invaluable end user feedback to Product and Engineering teams

• Keep abreast of the rapidly evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key players

Qualifications/Requirements

Qualifications/Requirements

• BA/BS degree required, preferably in a quantitative field of study

• 3+ years of professional experience in media, research, advertising or financial services

• TV and/or digital planning experience

• Familiarity with traditional TV media math

• Ability to take ownership of open-ended problems and drive them to completion

• Highly self-motivated and entrepreneurial spirit; intellectually curious

• Strong verbal and written communication and interpersonal skills

• Be reliable for efficiency, accuracy and high attention to detail and quality

• Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered

• Must be willing to work in New York, NY

Desired Characteristics

• Solid understanding of the advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes

We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.