NBC Universal Editorial Director, NBC News & CNBC Integrated Marketing in New York, New York

Job Number 32921BR

Job Title Editorial Director, NBC News & CNBC Integrated Marketing

Business Segment Ad Sales

Sub-Business Ad Sales Marketing

Posting Category Marketing

About Us NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

Career Level Experienced

Country United States

State/Province New York

City New York


Position Overview

The Editorial Director will oversee the creative positioning of our branded content strategy across four sites: today.com, cnbc.com, msnbc.com, and NBC News. As a creative pioneer with a passion for developing unique partner solutions, the ED will specialize in ideating on innovative new content formats and subjects, creating engaging, entertaining and informative content that marries NBC’s publishing ethos with a brand’s purpose and mission. Reporting to the VP of Branded Content, the ED will have expertise in both hard news and lifestyle content, manage our talented team of content producers, create a robust network of freelance creatives, and leverage editorial relationships with each of our sites.

Responsibilities Include:

  • Lead creative ideation for partners, making their brands newsworthy for our premium news audience

  • Develop editorial perspective for RFPs and original proposals that upholds NBC News properties editorial values as well as incorporating client goals

  • Oversee all editorial operations for the branded offering including pre-sale ideation and post-sale execution

  • Manage, recruit, and train branded content staff for NBC Branded Content Unit and oversee the hiring and management of freelance content producers

  • Build campaigns that target a variety of client KPIs (including brand awareness, purchase intent, and consumer relevance) while hitting audience metrics

  • Oversee the creation of storyboards, maintain editorial calendars for campaigns, and lead the branded content project manager to control schedules and enforce deadlines

  • Interface directly with clients’ marketers, brand managers, and social media teams

  • Leverage data insights from campaigns to both create more powerful content and tell a campaign success story

  • Assist in determining sales and edit product needs in order to help launch key category sales strategy

  • Develop innovative ideas for category anchors and partner with the VP to ignite sales team momentum

  • Work with the VP to develop best practices for proposals for RFPs and advertisers at all spend levels

  • Partner with sales and sales marketing teams on the key tenants of messaging, pitching, marketing materials and presentations

  • Help lead key account sales meetings from an idea creation perspective

  • Build individual brand equity for each of NBCU’s sites

  • Liaise with editorial to shape revenue generating custom ideas


Basic Qualifications:

  • Bachelor's Degree

  • At least ten (10) years experience in digital creative consumer categoriesroles of ascending responsibility

  • Proven track record of developing creative advertising and native solutions for major brands across a variety of

  • True and deep experience managing editorial, video, and design teams

  • Experience launching new digital platforms or products highly desired

  • Experience growing audience for an owned and operated property is a must

  • Experience managing content teams a must

  • Experience managing tech and/or product teams is highly desired

  • Extensive experience with native and branded content software and tools (Nativo, SimpleReach, etc.)

  • Deep understanding of audience acquisition channels (social, email, etc)

  • True and deep experience with video, both in a strategic and a production sense (hands and pans, social style, etc.)

  • Strong analytics experience using Google Analytics, Facebook Insights, and ChartBeat and other toolsEligibility Requirements:

  • Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered

  • Must be willing to work in New York, NY

  • Must have unrestricted work authorization to work in the United States

  • Must be 18 years or older

Desired Characteristics

  • Passion for creating award-winning creative advertising products

  • Natural-born storyteller

  • Strong organizational skills

  • Deep personal network of creative

  • Savvy communicator with proven ability to work across departments to get things done

We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.