NBC Universal Manager, Distribution and Audience Development - NBC News & CNBC in New York, New York

Job Number 32925BR

Job Title Manager, Distribution and Audience Development - NBC News & CNBC

Business Segment Ad Sales

Sub-Business Ad Sales Marketing

Posting Category Marketing

About Us NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

Career Level Experienced

Country United States

State/Province New York

City New York


Position Overview:

The Distribution and Audience Development Manager develops insights into the performance of our branded content across four sites (today.com, cnbc.com, msnbc.com, and NBC News) and all distribution platforms, forming actionable insights that help our content reach more people in real-time. Reporting to the VP of Branded Content, the Distribution and Audience Development Sr. Manager drives the evolution of our branded products by reviewing product performance and suggesting ways to optimize our offerings, and by continually testing and evaluating new distribution strategies and tactics. A dynamic, passionate, and analytically-minded individual, the Distribution and Audience Development Sr. Manager will have a deep passion for data-driven insights, explicit understanding of the branded content and social media landscape, and the ability to communicate complex quantitative analyses in a clear and concise manner.

Responsibilities Include:

  • Analyze and report on the performance of branded content across multiple sites, creating actionable insights that help our content (articles, video, and graphics) reach more people in real-time

  • Responsible for full campaign distribution of native elements including marketing across NBCU sites and other relevant channels and platforms. Includes both native marketing and paid digital marketing

  • Design and implement trend reports that track KPIs and provide actionable insights

  • Work with internal and 3rd-party data sources in order to process data

  • Create a productive feedback loop with the editorial team to influence decision making with data-driven recommendations

  • Partner closely with NBC News audience development team to leverage native units and traffic for campaign delivery

  • Work with the editorial team to create content plans that inform current and future programming decisions

  • Work with editorial, marketing and sales to help them understand audience behavior across all of our distribution channels and highlights business trends

  • Work with editorial team and video producers (both in team meetings and on a 1:1 basis) to deliver useful feedback on story choice and narratives

  • Develop and maintain traffic forecasts to support key stakeholders

  • Provide traffic data and audience insights to the sales team

  • Recommend and manage tools and services to optimize native offering


Basic Qualifications:

  • Bachelor's Degree

  • At least five (5) or more years of agency or client-side digital media experience, specifically in social media, publishing, or display

  • Strong Excel skills and the ability to manage and analyze large sets of data (you love a good pivot table)

  • Experience working with publisher-side web-tracking technology (Google Analytics, Chartbeat, Omniture, WebTrends, etc.)

  • Experience working with advertiser-side tracking technology (DoubleClick, Atlas, etc.)

  • Deep understanding of how social platforms work, and experience using social media insights platforms such as Facebook Insights / Ads Manager

  • Passion for understanding technology and emerging platforms, such as Snapchat

  • Proficiency in relational databases including SQL is a plusEligibility Requirements:

  • Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered

  • Must be willing to work in New York, NY

  • Must have unrestricted work authorization to work in the United States

  • Must be 18 years or older

Desired Characteristics

  • Proficiency in relational databases including SQL is a plus

  • An obsession with media and technology

  • A passion for solving analytical problems and developing innovative solutions that ensure campaign success

  • Highly organized and an efficient time manager

  • Ability to multitask in a fast-paced, deadline driven environment