NBC Universal Research Manager, WNBC in New York, New York
Job Number 35731BR
Job Title Research Manager, WNBC
Business Segment Owned Stations & Affiliate Relations
Sub-Business NBCUOTS - WNBC
Posting Category Research
About Us NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
Career Level Experienced
Country United States
State/Province New York
City New York
NBC’s flagship station is looking for a highly motivated and experienced researcher. In this position you will coordinate with and support sales, business development, marketing, and our news team in telling our story.
Reporting to the VP, Research; the Research Manager is responsible for leveraging linear, digital, and other syndicated audience measures to deliver prescriptive insights that drive audience and business development for WNBC.
•Provide regular sales ratings highlights, competitive qualitative positioning, and market category spending trends to sales team; customized linear and digital research reports, one-sheets and decks that position station programming and capabilities
•Recommend research solutions based on specific marketing promotions, sales, or finance requests
•Work with Sales in the development of strategic methods to increase revenue for WNBC, COZI, Digital platforms and OOH
•Occasionally present WNBC audience and marketplace insights at weekly sales meeting
•Craft insightful analyses and PowerPoint presentations for sales in partnership with the integrated team and station leadership across all platforms (WNBC, COZI, Digital platforms, OOH, etc.)
•Occasionally provide news leadership with rating trends and utilize Nielsen tools to identify notable opportunities
•Collaborate with NBC and Telemundo research colleagues in sharing and implementation of best practices and work closely with sister station WNJU on duopoly opportunities.
•Perform secondary market research analysis, including online/periodical, syndicated, and trends analysis
•3+ years in the media research field with expertise in Nielsen ratings, syndicated products (Simmons, Scarborough) and emerging alternative audience measurement tools
•Familiarity with digital measurement tools (Adobe Omniture, comScore)
•Exceptional MS Office skills; Excel – Deep knowledge on functions, macros, etc.; PowerPoint and Word
•Experience in the local television marketplace
•Candidates must be able to analyze and interpret quantitative and qualitative research with client needs in mind.
•Passionate about delivering fresh and innovative ideas into the sales process
•Clear and effective communicator; excellent written and verbal skills
•Team player with an ability to work independently and as part of a team, juggle multiple projects, effectively prioritize stakeholder needs, meet tight deadlines without sacrificing accuracy and attention to detail.
•Impassioned about the business of media, news, current events, politics, and government
•Knowledgeable about research, technology and media industry trends, including new methodologies, new data sources, and new partners
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