NBC Universal VP, Marketing & Branding, NBC Boston, Telemundo Boston, NECN in Newton, Massachusetts

Job Number 34929BR

Job Title VP, Marketing & Branding, NBC Boston, Telemundo Boston, NECN

Business Segment Owned Stations & Affiliate Relations

Sub-Business NBCOTS - NECN

Posting Category Marketing

About Us NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

Career Level Experienced

Country United States

State/Province Massachusetts

City Newton

Responsibilities

Reporting into the President and General Manager, the Vice President, Marketing and Branding will provide overall creative services, marketing strategy and brand direction to drive viewership for NBC Boston, necn and Telemundo Boston. As a member of the leadership team for the triopoly, this position will lead the overall strategy and execution of marketing plans for TV, out of home, websites and mobile platforms in the Boston, MA market.

Responsibilities

  • Develop and execute marketing strategies and plans to define the brand, build awareness and drive consumption

  • Provide competitive analysis of the marketplace and develop strategies for growing and retaining consumer groups

  • Work closely with the Vice President, Programming to provide the production support for station public service campaigns, event sponsorships and other related community projects

  • Collaborate with News Management on station strategies, marketing plans and topical promotion on air and across platforms

  • Source and manage internal and external agencies, media partners and vendors to execute multimedia marketing tactics, including writing briefs, evaluating creative, managing budgets and developing outside media plans

  • Manage and oversee day-to-day details on advertising campaigns and media buys

  • Develop and execute marketing plan for station initiatives, special events and programming

  • Analyze and interpret station marketing research

  • Work effectively with clients and agencies in support of the Sales Department

  • Work in partnership across a number of markets and other NBC properties

  • Grow and develop the creative services team

Qualifications/Requirements

  • Minimum 10 years of relevant, successful and progressive Creative Services and/or Marketing experience, with a supervisory-level background at a broadcast, local station, cable television or related environment

  • Bachelor’s Degree in Marketing or related field

Desired Characteristics

  • Consumer marketing across multiple media, including creative management

  • Deep knowledge of multimedia and marketing trends

  • Proven business partner with the ability to guide and counsel on a wide variety of brand integrations and initiatives

  • Strong strategic and analytical skillset

  • Superior verbal, written and presentation skills

  • Ability to work under pressure with tight deadlines and quickly changing objectives/priorities

  • Proven track record in managing teams

  • Experience developing and managing budgets

  • Strong knowledge of digital media and social media across multiple platforms

  • Relevant local stations industry experience a plus

  • Able to work a Flexible Schedule and Shifts, including nights and weekends

We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.