NBC Universal Analyst, Social Media (Marketing Analytics) in Orlando, Florida

Job Number 32913BR

Job Title Analyst, Social Media (Marketing Analytics)

Business Segment Universal Studios

Sub-Business Universal Orlando

Posting Category Marketing

About Us Universal Parks & Resorts is comprised of Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, Universal Studios Singapore, as well as a new destination coming in 2020 in Beijing, China. We are a universe of opportunities for people who have a lot to offer. It takes a special kind of person to work at all of our destinations. An individual who knows how to be part of a team. Someone with a sense of fun who’s serious about their work. A person who knows it doesn’t take magic to put a smile on a guest’s face… it takes hard work, dedication, knowledge and just the right amount of Universal attitude. Universal’s theme parks offer exactly the kind of vacation families crave – bringing together popular culture’s most compelling stories, characters and adventures to create some of the world’s most innovative and entertaining attraction experiences. These are immersive, next-level, adventures such as the The Wizarding World of Harry Potter™, outrageously fun attractions such as Despicable Me Minion Mayhem and highly themed, authentic experiences based on cutting-edge television, such as Race Through New York Starring Jimmy Fallon. We embrace the power of cultural diversity and inclusion and continuously strive to maintain a team that is a reflection of our global audience. Universal Parks & Resorts adheres to ‘The Universal Way’ by not just meeting guest expectations, but exceeding them, every time. Join us if you want to collaborate, innovate, develop, and deliver the most compelling entertainment experiences imaginable that drive growth for the Universal brand around the world. Universal Parks & Resorts provides world-class entertainment destinations with signature theme parks that create unparalleled entertainment.

Career Level Experienced

Country United States

State/Province Florida

City Orlando


Responsible for delivering social media analytics and insights that support social-media content, distribution optimization and implementing social media data-driven insights into the larger omni-channel story.


  • Lead and develop the use of social media data and analytics to tell the larger omni-channel story and empower the Social Media team in the development of future strategies.

  • Link social at the guest level to other channels such as CRM, paid media, and web to track and enhance the customer journey.

  • Leverage social data as a tool to test and optimize creative and messaging.

  • Determine creative ways to leverage social data and analytics as a means to track awareness, guest feedback, and forecast trends.

  • Assist the Social Media Team in optimizing platform performance by providing real-time data monitoring and coverage reports for events, launches and campaign.

  • Provide strong consulting through a deep understanding of business problems, and developing and implementing creative solutions to support social media efforts.

  • Utilize existing social measurement tools such as Sprinklr as well as identify new or emerging tools to help articulate social performance.

  • Act as a storyteller, translating complex analytical work into easy to understand analysis and recommendations.

  • Partner with integrated teams to think outside the box on how social listening can help fuel business impact.

SCOPE: Critical role in making Universal Orlando Resort a leader in the use of social media.


EDUCATION: 4-year Degree in Business, Marketing, Finance, Economics, Mathematics or related areas of study or equivalent work experience.


  • 4-year Degree in Business, Marketing, Finance, Economics, Mathematics or related areas of study or equivalent work experience.

  • 3-5 years of social media analytics (preferred) or web, ecommerce, digital product or channel strategy experience.

  • Strong analytical skills coupled with the ability to form hypotheses and draw meaningful insights from disparate data sources.

  • Social Listening experience a must have.

  • Excellent written, oral communication, project management and presentation skills.

  • Must be able to clearly articulate and present findings and recommendations to team members and management, and to technical and non-technical audiences.

  • Equivalent combination of education and experience is acceptable.

ADDITIONAL INFORMATION: Proven experience managing successful high-profile projects that involve multiple business functions, milestone tracking, and collaborations.

Your talent, skills and experience will be rewarded with a competitive compensation package.

We regret, due to the volume of responses, only applicants of interest will be contacted. Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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