NBC Universal Digital Guest Analytics and Insights Manager in Orlando, Florida

Job Number 34339BR

Job Title Digital Guest Analytics and Insights Manager

Business Segment Universal Studios

Sub-Business Universal Orlando

Posting Category Marketing

About Us Universal Parks & Resorts is comprised of Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, Universal Studios Singapore, as well as a new destination coming in 2020 in Beijing, China. We are a universe of opportunities for people who have a lot to offer. It takes a special kind of person to work at all of our destinations. An individual who knows how to be part of a team. Someone with a sense of fun who’s serious about their work. A person who knows it doesn’t take magic to put a smile on a guest’s face… it takes hard work, dedication, knowledge and just the right amount of Universal attitude. Universal’s theme parks offer exactly the kind of vacation families crave – bringing together popular culture’s most compelling stories, characters and adventures to create some of the world’s most innovative and entertaining attraction experiences. These are immersive, next-level, adventures such as The Wizarding World of Harry Potter™, outrageously fun attractions such as Despicable Me Minion Mayhem and highly themed, authentic experiences based on cutting-edge television, such as Race Through New York Starring Jimmy Fallon. We embrace the power of cultural diversity and inclusion and continuously strive to maintain a team that is a reflection of our global audience. Universal Parks & Resorts adheres to ‘The Universal Way’ by not just meeting guest expectations, but exceeding them, every time. Join us if you want to collaborate, innovate, develop, and deliver the most compelling entertainment experiences imaginable that drive growth for the Universal brand around the world. Universal Parks & Resorts provides world-class entertainment destinations with signature theme parks that create unparalleled entertainment.

Career Level Experienced

Country United States

State/Province Florida

City Orlando


SUMMARY: Lead efforts to analyze and optimize guest touchpoints throughout the guest lifecycle. Bring forward insights on the effectiveness and impact of our guest communications, including traditional touchpoints as well as in-park messaging, to provide the guest with a seamless, personalized experience. Perform comparative analytics, controlling for extraneous factors, to make better decisions on how to best communicate with guests. Translate guest experience data into insightful and actionable information to proactively guide guests through their vacation journey, maximize business performance, and improve guest satisfaction.


  • Manage ad-hoc and deep-dive analyses for guest communication initiatives by querying, mining, analyzing, and visualizing data.

  • Lead comparative analyses to show optimal timing, cadence, and content for messages across guest segments, and elicit insights into guest-level characteristics that influence responsiveness to our communications.

  • Partner with data science team to enhance guest targeting and personalization by combining insights derived from analytics with statistical methods and data science.

  • Create and deliver compelling, cohesive stories to decision-makers on the performance of marketing efforts and recommend how to best interact with guests.

SCOPE: This role is responsible for personalization, testing, and deep-dive analyses for at the guest level.



  • Ability to evaluate quantitative data sets and determine “big picture” implications

  • Experience in preparing and manipulating datasets for analysis

  • Experience in displaying data using a data visualization programs (i.e., Tableau)

  • Experience with statistical software (SPSS, SAS, R, Python)

  • Experience writing complex queries in SQL to pull data from large datasets

  • Experience in performing statistical comparisons

  • Experience in datamining and model-building

  • Working knowledge of marketing, media and customer segmentation strategy required

  • Ability to handle multiple projects required

  • Desire to work in a fast paced environment required

  • Proficiency communicating research results in written, visual and verbal form required

EDUCATION: Bachelor’s degree in Economics, Statistics, Computer Science or related (or business-related Bachelor's in analysis-related program) required.

EXPERIENCE: 3-5 years prior hands-on experience with analytics leveraging R or SPSS preferred; or equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

We regret, due to the volume of responses, only applicants of interest will be contacted. Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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