NBC Universal Director, Digital Marketing Analysis & Research - GolfNow in Orlando, Florida

Job Number 35138BR

Job Title Director, Digital Marketing Analysis & Research - GolfNow

Business Segment NBC Sports Group

Sub-Business Golf Channel

Posting Category Marketing

About Us NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

GolfNow, a division of Golf Channel is the internet’s largest online tee time reservation service, trusted by more than 1.5 million golfers. Using leading-edge technology, GolfNow provides more ways for golfers to stay connected to their favorite golf courses and tee times through the web, e-mail and mobile applications. As a partner to golf courses, GolfNow provides turnkey solutions to their operations (www.golfnowsolutions.com) with the main areas of focus on:

• Online marketing and distribution of tee times

• Web hosting, development and customer management solutions

• Revenue optimization, database expansion and other course products

Career Level Experienced

Country United States

State/Province Florida

City Orlando


We seek a highly-motivated, analytical and detail-oriented individual to be responsible for the constant and consistent gathering, synthesis and analysis of user data as it relates to conversion across our marketing campaigns, web and mobile products. The Director, Digital Marketing Analysis & Research will focus on our customer behavior and be responsible for improving performance of all marketing campaigns by providing compelling data-driven insights and eCommerce-focused recommendations.

The Director, Digital Marketing Analysis & Research will partner with teams across the organization, including brand, technology, product, sales and revenue to devise and implement measurement plans, report on campaign and product performance, identify areas for improvement and provide recommendations that ultimately lead to increased conversion.

Job Duties

  • Identify growth opportunities by analyzing user behavior, navigation patterns, page performance and conversion funnels for all marketing campaigns and initiatives.

  • Lead the development and execution of a conversion rate optimization strategy with a goal of creating conversion rate and revenue lift across our marketing campaigns, websites and products.

  • Provide data-driven insights to increase overall site conversion, improve performance and customer experience.

  • Lead the vetting, selection and integration of an A/B and multivariate testing platform, and other platforms as needed, in addition to managing the ongoing relationship.

  • Play a lead role in developing hypotheses and test plans for A/B and multivariate tests and subsequent analysis.

  • Based on testing and analysis make recommendations that will impact both the e-commerce business and overall strategic direction of campaigns and mobile and web products.

  • Collect and analyze user data across products to understand key decision points, triggers and conversion blockers.

  • Lead the relationship with research partners to develop and deliver consistent quantitative and qualitative research plans.

  • Partner with the Strategic Insights & Analytical team to establish dashboard and reporting standards for product and campaign conversion tracking, focused on KPIs (sales, traffic, conversion, etc.)

  • Communicate to both peers and executive leadership opportunities for site and app improvements and drive those recommendations forward to implementation.

  • Stay mindful not only of new developments/strategies in analytics, but also on competitor and industry trends.

  • Other duties as assigned


Basic Qualifications

  • BS/BA degree required, Preferred in Business, Statistics, Marketing, Economics, Math or related degree.

  • 5 - 7 years of relevant web analytics experience

  • Expert knowledge of Google Analytics tagging and implementation is required. Experience with Google Tag Manager, Adobe Analytics (Omniture), Adobe Dynamic Tag Manager is preferred.

  • Basic familiarity with Optimizely, HTML, CSS and Javascript are a plus.

  • Strong analytical skills – ability to turn empirical data into insightful, strategic decisions and tactical recommendations

  • Knowledge of digital marketing initiatives is required (Paid Search, SEO, Affiliates, Display) and a strong understanding of marketing channels.

  • Experience with business intelligence tools such as Tableau or DOMO is preferred

  • Familiarity with data programming languages such as SQL is a plus

  • Must have excellent communication skills, strong attention to detail, and strong quantitative and analytical skills.

  • Must possess a valid state driver’s license

  • Demonstrated ability to work under pressure, managing several projects simultaneously and setting priorities with minimal supervision

  • Work well in fast paced, team oriented environment

  • Punctual, regular and consistent attendanceInterested candidate must submit a resume/CV through www.nbcunicareers.com to be considered• Must be willing to work in Orlando, FLIt is the policy of NBCUniversal and NBCUniversal’s affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics.

We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.