NBC Universal Manager, Marketing - Media in Orlando, Florida

Job Number 34566BR

Job Title Manager, Marketing - Media

Business Segment Universal Studios

Sub-Business Universal Orlando

Posting Category Marketing

About Us Universal Parks & Resorts is comprised of Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, Universal Studios Singapore, as well as a new destination coming in 2020 in Beijing, China. We are a universe of opportunities for people who have a lot to offer. It takes a special kind of person to work at all of our destinations. An individual who knows how to be part of a team. Someone with a sense of fun who’s serious about their work. A person who knows it doesn’t take magic to put a smile on a guest’s face… it takes hard work, dedication, knowledge and just the right amount of Universal attitude. Universal’s theme parks offer exactly the kind of vacation families crave – bringing together popular culture’s most compelling stories, characters and adventures to create some of the world’s most innovative and entertaining attraction experiences. These are immersive, next-level, adventures such as The Wizarding World of Harry Potter™, outrageously fun attractions such as Despicable Me Minion Mayhem and highly themed, authentic experiences based on cutting-edge television, such as Race Through New York Starring Jimmy Fallon. We embrace the power of cultural diversity and inclusion and continuously strive to maintain a team that is a reflection of our global audience. Universal Parks & Resorts adheres to ‘The Universal Way’ by not just meeting guest expectations, but exceeding them, every time. Join us if you want to collaborate, innovate, develop, and deliver the most compelling entertainment experiences imaginable that drive growth for the Universal brand around the world. Universal Parks & Resorts provides world-class entertainment destinations with signature theme parks that create unparalleled entertainment.

Career Level Experienced

Country United States

State/Province Florida

City Orlando

Responsibilities

Manage media for Universal Orlando Resort. Primary liaison with local media in the planning and execution of Florida media (television, direct response television, radio, outdoor (static and digital), out-of-home and print) for Theme Parks and internal partners (CityWalk, Blue Man Group, Resorts, etc.) Potential to plan/buy portions of Florida/North America media campaigns in-house. Liaison with Director Offline/Integrated International Media and local media on National/North America and International media campaigns. Manage corporate partner media including evaluation of media proposals and alignment of partner media with Universal Orlando media plans. Oversee invoice reconciliation and trafficking of paid media. Collaborate with Director, Online Media & Promotions and local media to develop integrated media campaigns. Execute media plans against marketing strategy, perform analysis and market research, oversee offline media budget and develop appropriate business action plans. This position has two (2) direct reports.

MAJOR RESPONSIBILITIES:

  • Primary liaison with local media and media vendors on the planning and execution of Florida Offline Media. Plan and place secondary priority Florida Media Campaigns. Utilize media planning and buying software. Collaborate with Corporate Partnership team to evaluate and align Corporate Partner media plans with UO media plans. Utilize post-analysis and industry research to optimize and influence future campaign decisions to increase awareness and intent. Collaborate with team of online media to develop integrated FL media campaigns and plans.

  • Work with Director Offline/Integrated International Media and external agency on the planning and execution of National/North America spot market and international media. To include pre-planning strategy sessions with brand team to develop target. Strategy sessions with internal partners to determine media mix, timing and execution of campaign and budget oversight. Collaborate with IMC team on creative executions to ensure they are feasible within plan and make adjustments as needed.

  • Oversee traffic and invoice process. Maintain all applicable media flows and budget grids. To include, but not limited to, event specific year-over-year flows, event spend/TRP’s/ spot year-over-year comparison grids, weekly comparison grids, point-of-origin media flows, etc.

  • Manage Media Representative, Associate Representative and Coordinator. Provides mentorship, leadership, motivation and career development opportunities for direct reports.

Qualifications/Requirements

QUALIFICATIONS:

  • Collaboration with multiple internal and external partners.

  • Attention to detail.

  • Overall business knowledge.

  • Ability to write media plans as part of overall marketing plans.

  • Media planning and buying.

  • Use of Microsoft Office software suite.

  • Use of media planning/buying software, Strata, Arbitron/Nielsen data, SQAD.

EDUCATION: Candidate must have at minimum a Bachelor’s degree from a 4-year college or university.

EXPERIENCE:

  • 5 to 7 years of experience within the Media Industry.

  • Ability to plan and buy spot-market media is required along with extensive knowledge of integrated media on a local and national basis.

  • Management experience is required.

Your talent, skills and experience will be rewarded with a competitive compensation package.

We regret, due to the volume of responses, only applicants of interest will be contacted. Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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