NBC Universal Manager, Social Media - GolfNow in Orlando, Florida
Job Number 35081BR
Job Title Manager, Social Media - GolfNow
Business Segment NBC Sports Group
Sub-Business Golf Channel
Posting Category Marketing
About Us NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
GolfNow, a division of Golf Channel is the internet’s largest online tee time reservation service, trusted by more than 1.5 million golfers. Using leading-edge technology, GolfNow provides more ways for golfers to stay connected to their favorite golf courses and tee times through the web, e-mail and mobile applications. As a partner to golf courses, GolfNow provides turnkey solutions to their operations (www.golfnowsolutions.com) with the main areas of focus on:
Online marketing and distribution of tee times
Web hosting, development and customer management solutions
Revenue optimization, database expansion and other course productsWe seek a highly-motivated, entrepreneurial and passionate individual, who will be responsible for developing and executing an integrated social media presence across multiple platforms and channels to foster engagement with our brands.The successful Social Media Marketing Manager will collaborate with the marketing team to develop a long-term social marketing strategy to reach consumers from every touch point. Responsible for strategy development, execution and community management, the successful candidate will be a thought leader within the organization and stay abreast on current and forecasted social media and digital marketing trends.
Career Level Experienced
Country United States
Leverage social media platforms (YouTube, Facebook, Instagram, Twitter, etc.,) to communicate brand stories.
Lead the development of a social marketing strategy as it relates to messaging, engagement and content across multiple social media brand and property platforms.
Collaborate closely with digital and creative teams to drive a cohesive vision and provide creative direction and feedback to drive development of high-performing content that reflects and drives brand positioning.
Manage the day-to-day messaging, monitoring and moderation of multiple social media platforms.
Create strategic campaigns and publish content for multiple brands and properties across the company.
Develop best practices and create social guidelines to inspire more engaging content creation from internal teams and partners.
Collaborate with and act as a guide and expert to other teams that have social media involvement and responsibilities – i.e. international, Plus, etc.
Cultivate a metrics-based approach to measure effectiveness of social media, with the ability to iterate on successes.
Provide regular updates to business partners, ensuring performance goals are being met and providing recommendations when necessary.
Monitor and quantify mentions and engagement through social monitoring tool and provide regular reports with insights.
Oversee the recruitment, implementation and management of social media vendor relationships and tools.
Maintain a plan against mature and emerging forms of media communications, keeping company abreast of the ever-changing consumer preferences and trends.
Oversee the strategy, development and implementation of other online content including images, infographics, videos, and blogs utilizing keywords, campaign tags, etc.
Identifies appropriate timeline for posting, engaging and optimizing content specific to each social media platform.
Other duties as assigned
BA/BS in Marketing or relevant field.
Minimum of 5 years of social media or technology marketing experience in developing and executing social media strategies and campaigns that drive referral traffic, community engagement and customer loyalty.
Must have excellent writing and communication skills, with experience in developing and managing content calendars and content development, including UGC.
Proven ability to work within established brand guidelines and with creative teams in content development.
Proven ability to leverage innovative storytelling and emerging platforms to identify and engage with knownand new audiences
Strong team and project management skills with ability to partner across functions, business units and levels to achieve results.
Deep understanding of how social media fits within the marketing and communications mix as well as knowledge of other marketing disciplines including Search, Display and SEO
Ability and know-how to set quarterly goals with clear KPIs against all channels, campaigns and tactics and meet those goals.
Ability to present social strategies and business results to senior leadership
Unbreakable good judgment particularly in high pressure times
Fluent in community management amongst multiple corporate social media platforms.
Demonstrated success in managing multiple projects and priorities simultaneously within short time lines.
Customer-centric orientation with proven track-record of developing and acting on customer insights.
Must have knowledge of CMS systems, preferably WordPress.
Strong analytical skills, Powerpoint and Excel a must, tableau and other BI tools a plus.
Demonstrated ability to work under pressure, managing several projects simultaneously and setting priorities with minimal supervision
Work well in fast paced, team oriented environment
Punctual, regular and consistent attendance
Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
Must be willing to work in Orlando, FLIt is the policy of NBCUniversal and NBCUniversal’s affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics.
We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.