NBC Universal Brand & Creative Strategist, Manager, International in Singapore, Singapore
Job Number 33557BR
Job Title Brand & Creative Strategist, Manager, International
Business Segment CNBC
Sub-Business CNBC International
Posting Category Digital Media
About Us CNBC is the leading global broadcaster of live business and financial news and information, reporting directly from the world’s major financial markets via three regional TV networks in Asia, EMEA and the US. CNBC.com is the preeminent financial news source on the web featuring video, real-time market analysis and dynamic financial tools. CNBC serves the world’s most powerful audience of CEOs, senior executives, the financial services industry and private investors and is available in more than 385 million homes worldwide. CNBC is a division of NBCUniversal.
CNBC Catalyst is the in-house advertising agency of CNBC International, created to be the secret door for brands to access the C-Suite. By knowing exactly what makes this elusive audience tick, we provide our clients with an array of opportunities not even they thought were possible.
For more information, please visit us at cnbccatalyst.com, cnbc.com, nbcuniversal.com
Career Level Experienced
State/Province - -
The Brand & Creative Strategist, Manager, International, is part of a team that develops and proposes innovative creative solutions (using all assets available to CNBC clients; digital, video / TV, events, research, etc.) for CNBC Catalyst’s commercial partners. The primary aim is maximising net revenue and delivering on clients’ and the sales teams’ KPIs .
This role works within the Brand and Creative Strategy group, a team of five total. Reporting to the team director, the candidate works closely with team members in London and Singapore to deliver results.
The role is a senior team member as will contribute to the systems and processes within the team to ensure the best possible solutions are being developed for clients through the front-line sales team.
Work with the front line sales team to respond to briefs with (principally) bespoke, strategic digital or TV content solutions. Responses will range from verbal input to producing a text-based proposal or creating a detailed ‘PowerPoint’ proposal and presenting it directly to the client or agency
Work with the Catalyst Content Studio commercial production team to ensure accurate production cost estimates and communicating details to the front line sales team (for media planning)
Create project plans and assist in the deal review process for every successfully converted proposal to ensure a smooth hand-over from pitch to contract and then to execution/production
Work with the broader Catalyst BCDE team to ensure optimal pitch to deal conversion rates and repeat clients
Keep up-to-date with industry and technological advancements particularly in digital advertising/targeting and b2b events and evolve client pitch and presentation process
Staying informed on:
o Business news, how CNBC covers it and the key business and political newsmakers
o CNBC’s regional programming and editorial schedules (TV and digital)
o Regional regulatory environments for media owners
o Competitive landscape – other media owner; strategies, client wins/losses
SKILLS AND EXPERIENCE
Expertise in TV and digital content development, including native advertising
Experience developing or producing factual programming for broadcast on either TV on online
Strong understanding of digital marketing, track record of leading strategic marketing advice and experience of campaign development
In-depth knowledge of latest trends in marketing, particularly digital and b2b events
Excellent, innovative and persuasive, written, verbal and visual communication skills
A collaborative, ‘can do’ approach that encourages co-operation between internal departments and helps to enhance CNBC’s client relationships
Creativity and a passion for innovative problem solving
An ability to multi-task and thrive in a high-pressured environment; meet deadlines and effectively prioritise projects
All applicants must be able to provide documentation to prove they are able to work in Singapore
University degree and media qualification preferred
Willingness to travel as required and to work flexible hours when necessary
The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.