NBC Universal Director Brand & Creative Strategy in Singapore, Singapore

Job Number 34584BR

Job Title Director Brand & Creative Strategy

Business Segment CNBC

Sub-Business CNBC International

Posting Category Sales

About Us CNBC is the recognized global leader in business news, providing real-time financial market coverage and business information. CNBC’s international operations include regional networks in Europe and Asia-Pacific that provide the latest market information, unrivalled coverage of breaking news, in-depth analysis, and interviews with business leaders. CNBC in Europe reaches more than 110 million households, in addition to leading banks, financial institutions, and hotels across Europe, the Middle East, and Africa. CNBC in Asia-Pacific reaches more than 70 million households in 21 countries.

Career Level Experienced

Country Singapore

State/Province - -

City Singapore


The Director, Brand Creative Strategy, CNBC International, is responsible for a team of four that develops and proposes innovative creative solutions (using all assets available to CNBC clients; digital, video / TV, events, research, etc.) for CNBC Catalyst’s commercial partners. The primary aim is maximising net revenue and delivering on clients’ and the sales teams’ KPIs . The team is crucial to the continued ability of CNBC to innovate and stay ahead of our competitors with our creative solutions. The team plays an integral part in capturing new and increased revenues with award winning concepts and the strategic rationale to help sell them . The Director is crucial in keeping the team focused on developing our ideation strategy, leading by example by hothousing new and ground breaking ideas and in turn helping to deliver sustainable recurring revenue. This role also helps the Creative Strategy team to hothouse new themes, topics and opportunities to assist the sales team and will work closely with the Director of Content Studio on delivering the vision.




  • Lead and set the strategic direction for the Brand and Creative Strategy group.

  • Lead the Creative Strategy team to work with the front-line sales teams to develop the best possible solutions for clients.

  • Day to day management of the Creative Strategy team to ensure they are delivering their objectives. Coach and support the team to meet their deadlines and effectively prioritise projects.

  • Responsible for implementing, reviewing and updating systems and processes within the team to ensure the best possible solutions are being developed for clients. Regional:

  • Work with the front line sales team to respond to briefs with (principally) bespoke, strategic digital or TV content solutions. Responses will range from verbal input to producing a text-based proposal or creating a detailed ‘PowerPoint’ proposal and presenting it directly to the client or agency

  • Work with the Catalyst Content Studio commercial production team to ensure accurate production cost estimates and communicating details to the front line sales team (for media planning)

  • Create project plans and assist in the deal review process for every successfully converted proposal to ensure a smooth hand-over from pitch to contract and then to execution/production

  • Work with the broader Catalyst BCDE team to ensure optimal pitch to deal conversion rates and repeat clients

  • Keep up-to-date with industry and technological advancements particularly in digital advertising/targeting and b2b events and evolve client pitch and presentation process

  • Staying informed on:

o Business news, how CNBC covers it and the key business and political newsmakers

o CNBC’s regional programming and editorial schedules (TV and digital)

o Regional regulatory environments for media owners

o Competitive landscape – other media owner; strategies, client wins/losses

  • Work as a conduit between sales and content on assessing best practice process and workflow


  • Expertise in TV and digital content development, including native advertising

  • Experience developing or producing factual programming for broadcast on either TV on online

  • Strong understanding of digital marketing, track record of leading strategic marketing advice and experience of campaign development

  • In-depth knowledge of latest trends in marketing, particularly digital and b2b events

  • Excellent, innovative and persuasive, written, verbal and visual communication skills

  • A collaborative, ‘can do’ approach that encourages co-operation between internal departments and helps to enhance CNBC’s client relationships

  • Experience of leading and managing small to medium sized teams

  • Creativity and a passion for innovative problem solving

  • An ability to multi-task and thrive in a high-pressured environment;


  • University degree and media qualification preferred

  • Willingness to travel as required and to work flexible hours when necessary

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