NBC Universal Digital Marketing Coordinator in Universal City, California

Job Number 36684BR

Job Title Digital Marketing Coordinator

Business Segment Filmed Entertainment Group

Sub-Business Film Focus Features

Posting Category Marketing

About Us NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

Career Level Experienced

Country United States

State/Province California

City Universal City


Role Summary:

Focus Features digital marketing is responsible for the digital promotion of both specialty and wide release theatrical films in the United States. The group creates, manages and optimizes campaigns that utilize all methods of digital marketing and advertising, covering mobile and desktop websites, digital advertising creative, games, applications, custom video content, online publicity and social media programs. In addition to our film campaigns, the maintenance, optimization and operations of the FocusFeatures.com website is also under the umbrella of digital marketing.

The Digital Marketing Coordinator will support the group and have varied responsibilities throughout all function of the department. Exceptional communication skills both one-on-one and across all levels of management are crucial. Individuals must be able to handle multiple responsibilities, and to efficiently juggle a workload in the face of shifting priorities and deadlines. Attention to detail is extremely important.

Individuals in this job must possess solid computer, writing, and creative skills. Strong Excel, Word and Powerpoint experience is a must.

Essential Responsibilities:

  • Work with digital team to develop break through concepts and ideas for the promotion and marketing of Focus Features films in the digital space.

  • Work closely with the Director of Digital to implement creative and social media initiatives based on marketing strategy

  • Manage, monitor and execute day-to-day social media campaigns across Twitter, Facebook, YouTube, Google+, Instagram, Tumblr, Snapchat, etc.

  • Manage, monitor and execute day-to-day social media campaigns across Twitter, Facebook, YouTube, Google+, Instagram, Tumblr, Snapchat, etc.

  • Create and manage campaign calendars for all areas of digital marketing, including tie-ins with other marketing disciplines.

  • Access web reporting systems to monitor traffic to web sites and features.

  • Manage department budgeting and accounting, including invoicing.

  • Manage internal production resources dedicated to FocusFeatures.com

  • Oversee the creation and delivery of social creative assets and copy as needed

  • Execute digital ad creative and site takeovers

  • Monitor community feedback and alert team of opportunities to tap into emerging social conversations or new technology

  • Make competent creative and strategic decisions; double-check all work for factual or grammatical errors.

  • Assist Publicity, Distribution, International and other departments with the delivery and/ or creation of custom creative assets

  • Work with and manage outside vendors on select projects

  • Provide back-up general departmental administration support as needed: agency relations, screening schedules, contract issuance and updates.


Basic Qualifications:

  • At least 1 year of experience in the entertainment industry specifically digital marketing, production, or post-production

  • Be self reliant and able to implement and manage tasks independently.

  • Strong time management skills with a sharp attention to detail.

  • Strong written and communication skills at all levels.

  • Excellent computer skills. Working knowledge of Microsoft-based software: Outlook, Word, Excel, Powerpoint and PhotoShop.Eligibility Requirements:

  • Interested candidates must submit a resume/CV online to be considered

  • Must have unrestricted work authorization to work in the United States

  • Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program

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