NBC Universal Manager, Promotions & Partnerships in Universal City, California
Job Number 34031BR
Job Title Manager, Promotions & Partnerships
Business Segment NBC Entertainment
Sub-Business NBC Ent Marketing & Digital
Posting Category Marketing
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
Career Level Experienced
Country United States
City Universal City
Reporting to the Promotions Director, the Promotions Manager is responsible for assisting in the development and execution of multi-platform, consumer facing Promotions and Partnerships for shows and the network.
Responsible for assisting in the development and execution of the Promotions and Partnership strategy and plan year-round for shows and the network operating within the annual department budget-Promotions are not limited to but include over site of network presence at tent-pole conventions/events (e.g. Comic-con, Vid-con), custom show Promotions outside of conventions (e.g. screenings, stunts), grass-roots promotions for targeted audiences (AA, LGBT, Hispanic, etc.)-Partnerships initiated and/or managed include with major brands and sales partners, in-show partners, charities, complementary entertainment and digital properties, other NBC Universal Comcast brands and organizations, etc.-Responsible for promotions-related special projects as they arise (e.g. NBC’s photo booth in the Universal Theme Parks, merchandise for special events, internal events)
Actively develop ideas and/or request proposals for Promotions in collaboration with Promotions staff, external agencies and internal teams
Works closely with Brand Marketing team to understand show positioning, marketing strategies, target audiences and goals to ensure ideas are on-brand and goal-oriented
Collaborate with internal teams to ensure Promotions are multi-platform and/or include amplification layers (Digital, Social Media, Advertising, Publicity, etc.)
Develop presentations for senior management for approvals explaining the idea, strategic approach, projected results and potential ROI
Involvement in overseeing the execution of larger and small scale events including: pre, on-site and post, including:-Working with and over seeing agency, staffing, budgets, contracts, legal, insurance, travel and other production related elements-Elaborate experiential build-outs and fabrications and all that includes such as technology, digital and interactive elements-Development of creative elements that deliver impactful use of brand IP-Sourcing, creation, and distribution of merchandise and collateral-Consistent collaboration with internal teams, external agencies and brand partners to ensure maximum impact and exposure are achieved across all promotional layers (experiential, digital, social) and/or amplification platforms (publicity, media, affiliate platforms)-Collaboration with Publicity and Talent Relations on talent participation-Collaborate with partners and internal departments to resolve any program issues
Delivers communication to key internal and external stakeholders and peers on promotional activity-During development and execution: maintains and shares creative, status, and analysis (e.g. budgets, timing, photos, collateral, video)-Post program: performs analysis (e.g. traditional ROI, key learnings and results)
On-Going:-Participate in brainstorming sessions and meetings around shows, campaigns and promotional ideas, etc.-Develop and maintain strong relationships with all marketing departments, as well as Programming, Publicity, Finance, Legal, Sales and Creative, to facilitate on-brand, effective, timely and enjoyable collaboration for all Promotions-Monitor competitive landscape marketing, promotional trends and consumer behaviors, and apply to development of ideas. Seek out attention getting promotional practices, new technologies and innovative brands to ensure cutting edge, best in class promotions
Minimum 2 years Promotions experience, preferably at a broadcast and/or cable brand, other entertainment company and/or agency
Bachelor's degree strongly desired.Eligibility Requirements:
Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered (note job #: 34031BR )
Must be willing to work in Universal City, CA
Willingness to work overtime, and on weekends with short notice
Knowledge of Promotions and entertainment marketing including the multiple layers - experiential, digital, social, publicity, etc.
Proven record of developing and executing successful, fully integrated Promotions with significant market and consumer impact while staying on-time and on-budget. Proven track-record producing major experiential build-outs, fabrications and interactive experiences-Creative instinct and knowledge to give direction and help develop all creative aspects of the promotion with internal creative teams and/or external agencies including build outs, signage, merchandise, collateral.
Awareness and/or contacts with a range of partners including: brands (big to boutique), charities, entertainment brands, event/convention partners, promotions agencies, production vendors, brands, charities, media partners, etc.
Savvy in digital marketing and technologies and social media
Experience in Promotions and tent-pole events for targeted audiences/passion groups (e.g. multi-cultural, faith-based, LGBT, etc)
Proactive planning and solid project management skills across multiple projects and priorities, whom can effectively manage the million moving parts that make up a great consumer experience, while working in a fast-paced environment where new projects consistently arise
Acute attention to detail, extremely organized and focused on delivering excellence
Clear, concise, objective and professional written and verbal communicator
Able to develop proposals and present to internal and external stake-holders
Familiarity with consumer research and behaviors, ratings and other forms of relevant entertainment evaluations
High degree of computer proficiency on MAC and PC and with creative, presentation and project management programs
Knowledge and ability to proficiently communicate regarding promotionally related content files (print, digital and video) and creative (mechanicals, renderings, proofs)
Creative, out-of-the-box thinker who can generate and inspire the development of unique and innovative promotional ideas and solutions
Self-starter, with proactive nature who is resourceful to seek answers and solutions
In a creative, collaborative environment, a team-working leader with an ability to manage cross-functional relationships and staff, inspiring teams and achieving goals across multiple projects via influence rather than direct authority
Ability to prioritize and set clear objectives for team
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