NBC Universal Sr. Analyst, Digital Analytics in Universal City, California
Job Number 34480BR
Job Title Sr. Analyst, Digital Analytics
Business Segment Parks & Resorts
Sub-Business USH Marketing and Sales
Posting Category Marketing
About Us Universal Studios Hollywood is the Entertainment Capital of L.A. featuring a movie-based theme park and Studio Tour, and bridged by Universal CityWalk, a dynamic entertainment, shopping and dining complex. Universal Studios Hollywood is an industry leader due to its impressive talent base of highly creative professionals who inspire and produce compelling entertainment and innovative attractions that immerse guests in an authentic Hollywood experience. Universal Studios Hollywood’s team of professionals enjoys a unique culture where fun, hard work and high-quality results are priority, resulting in an employee base that is proud to work here. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. The company offers equally unique opportunities for employees to expand their careers within Universal Studios Hollywood, Universal Parks & Resorts, and the broader NBCUniversal family. It’s a big universe, where do you fit in?
Career Level Experienced
Country United States
City Universal City
The Sr. Analyst, Digital Analytics will support the development, implementation, reporting and optimization of the USH web properties. This position will create actionable insights and develop recommendations to improve the user experience, engagement and monetization of the sites.
•Retrieve and analyze large datasets and assist in providing actionable insights and recommendations to optimize site content and merchandising performance.
•Assist in developing and maintaining dashboards, metric reports and other ad hoc analyses.
•Deliver regular reporting on key metrics, site enhancements and other change impacts.
•Discover, report on, and bring business insights to stakeholders.
•Understand critical paths, conversion events, segmentation types, referring channels, marketing campaigns, and specific attribute correlations.
•Support the design, creation, execution and analyses of A/B and multivariate tests to optimize the site for core business goals.
•Support the implementation, maintenance, accuracy and improvement of web analytics data capture, systems and tools.
•Interact with and support a variety of teams and individuals within the organization to make data-driven business decisions aimed at growth.
•Bachelor's Degree in Marketing, Business, Economics, Statistics or Mathematics.
•2-4 years of experience in web analytics with an understanding of how to leverage data to make informed business decisions.
•Proficiency with web analytics and industry-standard web analytics platforms such as Adobe Analytics (Omniture), Coremetrics or WebTrends.
•Excel and PowerPoint skills.
•Ability to troubleshoot, identify patterns, and generate new approaches to reporting.
•Ability to understand and help gather business reporting requirements that meet business needs.
•Organized, reliable self-starter with strong creative thinking, analytical, problem-solving, decision-making and interpersonal skills.
•Ability to work independently and collaboratively.
•Outstanding verbal/written communication, including presentation skills.
•Experience with A/B and multivariate testing tools such as Test&Target, SiteSpect, Monetate or Maxymiser.
•Understanding of web analytics implementation and tag management software such as Tealium or Ensighten.
•Experience with business intelligence platforms such as MicroStrategy or Domo.
•Statistical modeling experience, including attribution modeling and predictive modeling.
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