NBC Universal Analyst, Data Integration – Consumer Insights in Orlando, Florida

Analyst, Data Integration – Consumer Insights

Job ID: 246878

Marketing & Sales


Universal Parks & Resorts is comprised of Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, Universal Studios Singapore, as well as a new destination coming in Beijing, China. We are a universe of opportunities for people who have a lot to offer. It takes a special kind of person to work at all of our destinations. An individual who knows how to be part of a team. Someone with a sense of fun who’s serious about their work. A person who knows it doesn’t take magic to put a smile on a guest’s face… it takes hard work, dedication, knowledge and just the right amount of Universal attitude. Universal’s theme parks offer exactly the kind of vacation families crave – bringing together popular culture’s most compelling stories, characters and adventures to create some of the world’s most innovative and entertaining attraction experiences. These are immersive, next-level, adventures such as The Wizarding World of Harry Potter™, outrageously fun attractions such as Despicable Me Minion Mayhem and highly themed, authentic experiences based on cutting-edge television, such as Race Through New York Starring Jimmy Fallon. We embrace the power of cultural diversity and inclusion and continuously strive to maintain a team that is a reflection of our global audience. Universal Parks & Resorts adheres to ‘The Universal Way’ by not just meeting guest expectations, but exceeding them, every time. Join us if you want to collaborate, innovate, develop, and deliver the most compelling entertainment experiences imaginable that drive growth for the Universal brand around the world. Universal Parks & Resorts provides world-class entertainment destinations with signature theme parks that create unparalleled entertainment.

JOB SUMMARY : The Consumer Insights team at the Universal Orlando Resort™ conducts research among guests and future visitors to learn about them and their experience, using survey research as well as other approaches. The Data Integration Analyst with the Systems Team within Consumer Insights provides insight for leaders across the resort by working to transform research data for use in reports, dashboards, and further analysis. This position requires a person who is comfortable with servers, databases, SQL (Structured Query Language), and ETL (Extract, Transform, Load) processes, as they will be responsible for managing separate survey data sources, standardizing, and storing them appropriately in servers and databases that they oversee. To be successful in this position, candidates will need to take ownership of the cleanliness and quality of the data, and not merely shepherd it from one system to another. Workflows that are designed by the CI Data Integration Analyst will be used widely to move and transform data, preparing it for reporting and further consumption by partners within Universal Parks and Resorts.


  • Modifies and blends data collected from surveys for use in reporting by designing workflows in the Alteryx application to move data, validate data, standardize data, and create derived data.

  • Creates and manages new database structures (fields, tables, views, etc.) and validates collected data using other sources to assist the reporting and analysis of survey data.

  • Helps maintain servers, databases, and data connections used with survey data.

  • Works on self-directed special projects to enhance professional abilities, department initiatives, or efficiencies.

  • Configures APIs used to connect data sources.

  • Maintains familiarity on all systems and processes utilized by the CI Systems team.

SCOPE: Given the importance of the Consumer Insights technical infrastructure as it relates to the divisions ability to deliver key data to senior leadership, this position will need to influence decisions of important nature requiring high degree of tact.


  • Solid understanding and experience working with databases, tables, variable types, and variable attributes.

  • Experience with SQL-related tasks such as query development, database checks, table design, joins, stored procedures, as well as database backup and recovery procedures.

  • Experience creating and modifying ETL (Extract, Transform, Load) processes for data migration.

  • Desire to design the most effective data storage solution for reporting purposes and take proactive ownership of the “cleanliness” of that data.

  • Technical and quantitative reasoning skills with a desire to understand survey questionnaires, research methodologies, and the purpose of the research.

  • Highly collaborative team player who is focused, self-motivated, detail oriented, accurate, and flexible – able to quickly adapt to changing priorities and tight timelines.

  • Expertise with Alteryx data transformation software is preferred but not required.

  • Expertise with Tableau reporting software is preferred but not required.

  • Familiarity with survey data variable types and nuances will help in this position.

  • Familiarity with Qualtrics survey software platform will help in this position.

  • Familiarity with SPSS or similar analytical software will help in this position.

  • Understanding of statistical concepts such as significance testing, weighting, Z-Test, etc. will help in this position.

EDUCATION: Bachelor’s degree is required.

EXPERIENCE: 3-5 years of exemplary performance as a CI Associate Data Integration Analyst, or equivalent experience in data management, data transformation, and database development, or an equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Parks & Resorts via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Parks & Resorts HR/Recruitment will be deemed the sole property of Universal Parks & Resorts. No fee will be paid in the event the candidate is hired by Universal Parks & Resorts as a result of the referral or through other means.


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