NBC Universal Manager, Resort Marketing – Trade in Orlando, Florida
Manager, Resort Marketing – Trade
Job ID: 248498
Marketing & Sales
Universal Parks & Resorts is comprised of Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, Universal Studios Singapore, as well as a new destination coming in Beijing, China. We are a universe of opportunities for people who have a lot to offer. It takes a special kind of person to work at all of our destinations. An individual who knows how to be part of a team. Someone with a sense of fun who’s serious about their work. A person who knows it doesn’t take magic to put a smile on a guest’s face… it takes hard work, dedication, knowledge and just the right amount of Universal attitude. Universal’s theme parks offer exactly the kind of vacation families crave – bringing together popular culture’s most compelling stories, characters and adventures to create some of the world’s most innovative and entertaining attraction experiences. These are immersive, next-level, adventures such as The Wizarding World of Harry Potter™, outrageously fun attractions such as Despicable Me Minion Mayhem and highly themed, authentic experiences based on cutting-edge television, such as Race Through New York Starring Jimmy Fallon. We embrace the power of cultural diversity and inclusion and continuously strive to maintain a team that is a reflection of our global audience. Universal Parks & Resorts adheres to ‘The Universal Way’ by not just meeting guest expectations, but exceeding them, every time. Join us if you want to collaborate, innovate, develop, and deliver the most compelling entertainment experiences imaginable that drive growth for the Universal brand around the world. Universal Parks & Resorts provides world-class entertainment destinations with signature theme parks that create unparalleled entertainment.
JOB SUMMARY : Develops and manages execution of strategic marketing plans for Resort Sales & Marketing Trade segment to ultimately achieve business objectives and financial objectives. Effectively builds and maintains partnerships with sales teams, supporting all marketing and messaging needs.
Develop strategic plans and recommendations to increase awareness, drive occupancies and increase revenues of all On-site Hotels through the meeting & events industry and its subsequent segments. Responsible for maintaining and evolving the Meetings & Events Brand, and all other business units with a group component (Youth, Leisure Group, etc.).
Partner with Sales on the development and execution of integrated Annual Plans to maximize exposure of the destination, on-site hotels, and events – while continually assessing results and recommending adjustments to meet set goals
Partner collaboratively with Integrated Marketing Communications to develop strategic and comprehensive marketing communication plans ensuring there is a consistent and cohesive messaging aligning with overall objectives and goals. Identify and implement initiatives that develop and strengthen positioning of the destination, hotel, and group business.
Partner with Hotel Conference Management teams to align product offerings, including – but not limited to, banquet menus, wedding programs, etc. across all properties.
Develop campaign performance measurements and look back assessments; maintain ongoing business tracking as necessary. Maintain ROI on all marketing initiatives to ensure we are meeting business objectives and make changes as necessary to changing business demands
Responsible for budget planning and management
Identify, develop and gather research, trends and insights on competition, markets and segments to provide innovative recommendations to drive the evolution of the business.
Manage the update & distribution of all group related tools and collateral. This includes the maintenance of content, asset management & distribution of dedicated materials to relevant audiences & platforms
Bachelor’s degree from a four-year college or university in Business, Marketing, or Communications. MBA preferred.
5-7 years of marketing or advertising experience preferably in the travel, entertainment or tourism industry
Strong analytical skills, proficiency working with data, analyzing information and report findings.
Proficiency with MS Office programs, especially Excel and PowerPoint.
Excellent verbal, written and proofreading skills.
Prior marketing experience working in a team environment.
Prior customer-facing operational experience at a hotel strongly preferred.
Must be energetic self-motivated, a quick learner and demonstrate a strong personal desire to achieve results.
Capable of multi-tasking, in a fast-paced, quickly changing environment.
Extremely detail oriented and resourceful, ability to work independently.
Knowledge of Meetings and Events Industry is a plus.
Analytical -ability to understand, analyze and report on data
Organized – Possessing the trait of being organized or following a systematic method of performing a task.
Reliability – The trait of being dependable and trustworthy.
Responsible – Ability to be held accountable or answerable for one’s conduct.
Communication, Oral & Written- Ability to communicate effectively with others.
Assertiveness – Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.
Relationship Building – Ability to effectively build relationships with partners and co-workers.
Interpersonal/Collaboration – Ability to get along well with a variety of personalities and individuals and work cooperatively to meet goals
Your talent, skills and experience will be rewarded with a competitive compensation package.
Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Parks & Resorts via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Parks & Resorts HR/Recruitment will be deemed the sole property of Universal Parks & Resorts. No fee will be paid in the event the candidate is hired by Universal Parks & Resorts as a result of the referral or through other means.
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